Achieving Web Presence Goals

For creating a web site that is effective,the following objectives should be considered:

To attract visitors to the Web site.
To make the site interesting so that the visitor stay and explore.
To persuade the visitors to follow the site's links to obtain information.
To create the desired image of the organisation in the visitors mind.
To reinforce positive images that the visitor may already have about the organisation.

Why do Visitors arrive at a Web site:

To obtain general information about the company or organisation.
Learning about the company's products or services.
Buying the products and services offered by the company.
Finding out the services conditions and warranties applicable for the products they have purchased.
Obtaining financial information helpful in making investment or credit granting decision.
Identifying the people who manage the company or organisation.

Business should try to meet the following goals while constructing their Web Sites:

Convey an integrated image of the organisation
Offer easily accessible facts about the organisation.
Allow visitors to experience the site in different ways and at different levels.
Provide visitors with a meaningful two way interactive communication link with the organisation.
Sustain visitor attention and encourage return visits.
Offer easily accessible information about products and services and how to use them.

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