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Achieving Web Presence Goals

For creating a web site that is effective,the following objectives should be considered:

  • To attract visitors to the Web site.
  • To make the site interesting so that the visitor stay and explore.
  • To persuade the visitors to follow the site's links to obtain information.
  • To create the desired image of the organisation in the visitors mind.
  • To reinforce positive images that the visitor may already have about the organisation.

Why do Visitors arrive at a  Web site:
  • To obtain general information about the company or organisation.
  • Learning about the company's products or services.
  • Buying the products and services offered by the company.
  • Finding  out the services conditions and warranties applicable for the products they have purchased.
  • Obtaining financial information helpful in making investment or credit granting decision.
  • Identifying the people who manage the company or organisation.  
Business should try to meet the following goals while constructing their Web Sites:
  • Convey an integrated image of the organisation
  • Offer easily accessible facts about the organisation.
  • Allow visitors to experience the site in different ways and at different levels.
  • Provide visitors with a meaningful two way interactive communication link with the organisation.
  • Sustain visitor attention and encourage return visits.
  • Offer easily accessible information about products and services and how to use them.

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